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From brand vision to brand evaluation: The strategic process of growing and strengthening brands, Chernatony; Leslie. de
Material type:
TextPublication details: India Taylor and fransics 2010Edition: 3rd.edDescription: 376ISBN: - 9781856177733
- 658.827 CHE-F
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Superior Information Resource Center (SIRC) Superior University- Central Library | Management | 658.827 CHE-F 2010 (Browse shelf(Opens below)) | Available | 29005 |
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| 658.802 CIM 1998 The CIM Handbook of Strategic Marketing | 658.802 CIM 2004 Strategic marketing decisions | 658.802 DOO-S 2005 Strategic marketing Decisions | 658.827 CHE-F 2010 From brand vision to brand evaluation: The strategic process of growing and strengthening brands, | 658.8342 SOL-C Consumer Behaviour Buying,Having and Being | 658.8408 COU-M 2006 Marketing Channel | 658.872 KIT-P Profitable Social Media Marketing : How to Grow Your Business Using Facebook, Twitter, Google+, LinkedIn and More |
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