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From brand vision to brand evaluation: The strategic process of growing and strengthening brands,

Chernatony; Leslie. de

From brand vision to brand evaluation: The strategic process of growing and strengthening brands, Chernatony; Leslie. de - 3rd.ed. - India Taylor and fransics 2010 - 376

Include Index

ISBN: 9781856177733

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.827 / CHE-F

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From brand vision to brand evaluation: The strategic process of growing and strengthening brands,

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