From brand vision to brand evaluation: (Record no. 34748)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00582nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231206113533.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231204b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781856177733 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | CHE-F |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Chernatony; Leslie. de |
| 245 ## - TITLE STATEMENT | |
| Title | From brand vision to brand evaluation: |
| Remainder of title | The strategic process of growing and strengthening brands, |
| Statement of responsibility, etc. | Chernatony; Leslie. de |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd.ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | India |
| Name of publisher, distributor, etc. | Taylor and fransics |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 376 |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Leslie De Chernatony |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 0 |
| -- | 0 |
| Lost status | Damaged status | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | item type | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Management | Superior Information Resource Center (SIRC) Superior University- Central Library | Superior Information Resource Center (SIRC) Superior University- Central Library | Management | 12/04/2023 | 658.827 CHE-F 2010 | 29005 | 12/04/2023 | BOOK | BOOK |