Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee.
Material type:
TextEdition: 6th edDescription: 625 pSubject(s): DDC classification: - 658.8 LOV
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Superior Information Resource Center (SIRC) Superior University- Central Library | Management | 658.8 LOV-S (Browse shelf(Opens below)) | Available | 20772 |
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| 658.562 THO-H 1995 The Human Dimension of Quality | 658.72 SAU-R Research Methods for Business Students | 658.8 KOT-P 2008 Principles Of Marketing / | 658.8 LOV-S Services marketing : people, technology, strategy / | 658.8 SAE-M 2009 Marketing Cases | 658.8 SET-E 2013 Entrepreneurial marketing : global perspectives ; | 658.802 CIM 1998 The CIM Handbook of Strategic Marketing |
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