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Services marketing : people, technology, strategy /

Lovelock,Christopher

Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz, Jayanta Chatterjee. - 6th ed. - 625 p.

Include Index

Subjects--Topical Terms:
Management

Dewey Class. No.: 658.8 / LOV

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Services marketing : people, technology, strategy /

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