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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, [2018]Edition: Eleventh editionDescription: 764Content type: - text
- unmediated
- volume
- 9781259548147 (alk. paper)
- 659.1 23
- HF5823 .B387 2018
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
BOOK
|
Superior Information Resource Center (SIRC) Superior University- Main Campus | Management | 659.1 BEL-A 2012 (Browse shelf(Opens below)) | Available | 15631 |
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| 658.8342 SOL-C Consumer Behaviour Buying,Having and Being | 658.8408 COU-M 2006 Marketing Channel | 658.872 KIT-P Profitable Social Media Marketing : How to Grow Your Business Using Facebook, Twitter, Google+, LinkedIn and More | 659.1 BEL-A 2012 Advertising and promotion : an integrated marketing communications perspective / | 659.1 VIT-A 1995 AMA Complete Small Business Advertising | 792.028 CRA-E 2005 Acting In Person and in Style in Australia / |
Subject Index, Glossary, EndNote are Given.
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