Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

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Material type: Text

TextPublisher: New York, NY : McGraw-Hill Education, [2018]Edition: Eleventh editionDescription: 764Content type:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
BOOK	Superior Information Resource Center (SIRC) Superior University- Main Campus	Management	659.1 BEL-A 2012 (Browse shelf(Opens below))	Available		15631

Subject Index, Glossary, EndNote are Given.

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