Advertising and Promotion: (Record no. 33635)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00527nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230922150655.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230919b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780074713785 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 343.94082 |
| Item number | BEL-A |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Belch;George E |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Promotion: |
| Remainder of title | An Integrated Marketing Communications Perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd.ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | Australia |
| Name of publisher, distributor, etc. | McGraw-Hill |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 59 |
| 500 ## - GENERAL NOTE | |
| General note | Include Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Management/Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch,Belch |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 0 |
| -- | 0 |
| Lost status | Damaged status | Permanent Location | Current Location | Shelving Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | item type |
|---|---|---|---|---|---|---|---|---|---|
| Superior Information Resource Center (SIRC) Superior University- Central Library | Superior Information Resource Center (SIRC) Superior University- Central Library | management | 09/19/2023 | 343.94082 BEL-A 2004 | 20493 | 09/19/2023 | BOOK |