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Advertising and Promotion: An Integrated Marketing Communications Perspective

Belch;George E

Advertising and Promotion: An Integrated Marketing Communications Perspective - 2nd.ed - Australia McGraw-Hill 2004 - 59

Include Index

ISBN: 9780074713785

Subjects--Topical Terms:
Management/Marketing

Dewey Class. No.: 343.94082 / BEL-A

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Advertising and Promotion: An Integrated Marketing Communications Perspective

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