000 00460nam a2200157Ia 4500
008 230312s9999||||xx |||||||||||||| ||und||
020 _a0-13-194580-7
082 _a658.8
_bUSU-I
100 _aJean Claude Usunier
245 0 _aInternational Marketing a cultural approach
260 _bPrentice Hall
_aNew York
_c1994
300 _a494
546 _aEng.
650 _aManagement
_vIntercultural marketing
942 _cBK
999 _c471
_d471