| 000 | 01180cam a22003498i 4500 | ||
|---|---|---|---|
| 005 | 20231205095637.0 | ||
| 008 | 170113s2018 nyu 000 0 eng | ||
| 010 | _a 2016054719 | ||
| 020 | _a9781259548147 (alk. paper) | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHF5823 _b.B387 2018 |
| 082 | 0 | 0 |
_a659.1 _223 |
| 100 | 1 |
_aBelch, George E. _q(George Edward), _d1951- |
|
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E. Belch & Michael A. Belch. |
| 250 | _aEleventh edition. | ||
| 260 |
_aNew York _bMcGraw Hill _c2018 |
||
| 263 | _a1701 | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _c[2018] |
|
| 300 | _a764 | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 500 | _aSubject Index, Glossary, EndNote are Given. | ||
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aCommunication in marketing. | |
| 700 | 1 | _aBelch, Michael A., | |
| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
||
| 999 |
_c18408 _d18408 |
||