000			00447nam a2200157Ia 4500
008			230312s9999||||xx |||||||||||||| ||und||
020			_a1-870562-88-7
082			_a659.1 _bFRA-A
100			_aFranzen Giep
245		0	_aAdvertising Effectiveness
260			_bNTC PUBLICATION _aBritish _c1994
300			_a260
546			_aEng.
650			_aManagement _vHow to gain retain attention , How people process advertising , Persuasion
942			_cBK
999			_c101 _d101