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Promotion and Integrated Marketing Communication by
Material type: Text
Publication details: New York Thomson-South western 2001
Availability: Items available for loan: Superior Information Resource Center (SIRC) Superior University- Main Campus (1)Call number: 659.1 SEM.
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Advertising & integrated brand promotion by
Material type: Text
Availability: Items available for loan: Superior Information Resource Center (SIRC) Superior University- Main Campus (1)Call number: 658.403 SEM-A.
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Advertising & integrated brand promotion by
Material type: Text
Availability: Items available for loan: Superior Information Resource Center (SIRC) Superior University- Main Campus (1)Call number: 658.403 SEM-A.
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4.
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Advertising & integrated brand promotion by
Material type: Text
Availability: Items available for loan: Superior Information Resource Center (SIRC) Superior University- Main Campus (1)Call number: 658.403 SEM-A.
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5.
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Advertising & integrated brand promotion by
Material type: Text
Availability: Items available for loan: Superior Information Resource Center (SIRC) Superior University- Main Campus (1)Call number: 658.403 SEM-A.
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6.
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Advertising & integrated brand promotion by
Material type: Text
Availability: Items available for loan: Superior Information Resource Center (SIRC) Superior University- Main Campus (1)Call number: 658.403 SEM-A.
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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations. by
Edition: Seventh edition.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publisher: Australia ; United States : Cengage Learning, [2015]
Other title: - Advertising & integrated brand promotion
Availability: Items available for loan: Superior Information Resource Center (SIRC) Superior University- Gold Campus (1)Call number: 659.1 GUI-A 2015.
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