Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.
Material type: TextPublisher: Australia ; United States : Cengage Learning, [2015]Edition: Seventh editionDescription: xx, 407 pages : color illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9781285187815 (pbk.)
- 1285187814 (pbk.)
- Advertising & integrated brand promotion [Cover title]
- 659.1 GUI-A
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
BOOK | Superior Information Resource Center (SIRC) Superior University- Gold Campus | 659.1 GUI-A 2015 (Browse shelf(Opens below)) | Available | 19792 |
Includes bibliographical references and indexes.
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