TY  - BOOK
AU  - Paul Arden
TI  - It's not how Good you are , It's How Good You want to be
SN  - 0714843377
U1  - 658.301 
PY  - 2003///
CY  - London
PB  - Phaidon
KW  - Management
KW  - fundamentals , new business , final thoughts
ER  -