TY  - BOOK
AU  - Zeithaml A Valarie
TI  - Sarvices Marketing
SN  - 978-0-07-066007
U1  - 658-8 
PY  - 2008///
CY  - Delhi
PB  - Tata Mc Graw Hill
KW  - Management
KW  - Distinguishing Content Features.Conceptual and Research Foundations
ER  -