Zeithaml, Valarie. A <br/><br/>
Service Marketing 

 - London  McGraw Hill  2003 
 - 668 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-07-053042-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--consumer behavior in service
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI