TY  - BOOK
AU  - Jean Claude  Usunier
TI  - International  Marketing                                     a  cultural  approach
SN  - 0-13-194580-7
U1  - 658.8 
PY  - 1994///
CY  - New  York
PB  - Prentice  Hall
KW  - Management
KW  - Intercultural  marketing
ER  -