McColl,Rod <br/><br/>
Services Marketing 

 - New York  Mc Graw Hill  2000 
 - 532 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-07-470257-2 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Marketing Principles
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC-S