TY  - BOOK
AU  - McCarthy
TI  - Essentials of Marketing
SN  - 0-256-12746-8
U1  - 658.8 
PY  - 1994///
CY  - Burr Ridge
PB  - IRWIN
KW  - Management
KW  - Marketing Role  in the Global Economy,   Economic Fundamentals
ER  -