TY  - BOOK
AU  - CARL MCDANIAL
TI  - MARKETING RESEARCH ESSENTIALS
SN  - 0-471-44845-1
U1  - 658.8 
PY  - 2004///
CY  - New Jersey
PB  - John Wiley & Sons ,INC.
KW  - Management
KW  - Nature of Marketing,   Marketing Research and Decision Making
ER  -