CARL MCDANIAL <br/><br/>
MARKETING RESEARCH ESSENTIALS 

 - New Jersey  John Wiley & Sons ,INC.  2004 
 - 420 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-471-44845-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Nature of Marketing,   Marketing Research and Decision Making
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCO-M