TY  - BOOK
AU  - Mccarthy,EJerome
AU  - Brogowicz,Andrew A.
TI  - Basic marketing : a managerial approach
SN  - 0256025339
U1  - 658.8 
PY  - 1981///
CY  - USA
KW  - Markiting
N1  - Include subject index
ER  -