Mccarthy,EJerome <br/><br/>
Basic marketing : a managerial approach 

 - 7th ED. 
 - USA  1981 
 - 762 
<br/><br/> Include subject index 
<br/><br/><label>ISBN: </label>0256025339 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markiting
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCC