The CIM Handbook of Strategic Marketing 

 - UK  Elsevier   1998 
 - 289 
<br/><br/> Include Index 
<br/><br/><label>ISBN: </label>0750626135 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / CIM