TY  - BOOK
AU  - Robert F.Hartley
TI  - Marketing Mistakes
SN  - 0-471-54836-7
U1  - 658.800 
PY  - 1992///
CY  - New York
PB  - John Wiley & Sons, INC.
KW  - Management
KW  - Mishandling Public Image,   Classic Marketing Errors
ER  -