Robert F.Hartley <br/><br/>
Marketing Mistakes 

 - New York  John Wiley & Sons, INC.  1992 
 - 352 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-471-54836-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Mishandling Public Image,   Classic Marketing Errors
<br/><br/><label>Dewey Class. No.: </label>658.800  / HAR