Wit, Bob de.

Strategy--process, content, context : an international perspective / Bob de Wit, Ron Meyer. - 3rd ed. - London : Thomson, 2004. - xxiv, 957 p. : ill. (some col.) ; 26 cm.

Includes bibliographical references and index.

Includes bibliographical references and index.

1861529643 0324282710 (cover)

2004271913


Strategic planning.
Business planning.
International business enterprises.

658.4012 / WIT-S