Keller Lane Kevin <br/><br/>
Strategic Brand Management  Building Measuring ,and Managing Brand Equity 

 - Fourth ed. 
 - India   Pearson  2017 
 - 586 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label>9789332542204 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>658.827  / KEL-S