Roger A. Kerin <br/><br/>
Strategic Marketing Problems 

 - New Jersey  Prentice Hall  1998 
 - 723 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>0-13-632860-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--Foundations of Strategic Marketing Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / KER