TY  - BOOK
AU  - Walker,Jr.Orville C.
TI  - Marketing Strategy
SN  - 0-07-246670-7
U1  - 658.802 
PY  - 2003///
CY  - New York
PB  - McGraw - Hill   Irwin
KW  - Management
KW  - Introduction to  Strategy,  Opportunity Analysis,  Formulating Marketing strateg
ER  -