Clow;Kenneth.E <br/><br/>
Integrated Advertising Promotion and Marketing Communications 

 - India  Prentice Hall  2004 
 - 538 
<br/><br/><br/>Eng. 
<br/><br/><label>ISBN: </label>81-203-2450-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>management--Integrated Advertising Promotion and Marketing Communications
<br/><br/><label>Dewey Class. No.: </label>659.1  / CLO-I