TY  - BOOK
AU  - Franzen Giep
TI  - Advertising  Effectiveness
SN  - 1-870562-88-7
U1  - 659.1 
PY  - 1994///
CY  - British
PB  - NTC  PUBLICATION
KW  - Management
KW  - How to gain retain attention  , How people process advertising , Persuasion
ER  -