Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.
Material type: TextPublisher: Australia ; United States : Cengage Learning, [2015]Edition: Seventh editionDescription: xx, 407 pages : color illustrations ; 28 cmContent type:- text
- unmediated
- volume
- 9781285187815 (pbk.)
- 1285187814 (pbk.)
- Advertising & integrated brand promotion [Cover title]
- 659.1 GUI-A
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
BOOK | Superior Information Resource Center (SIRC) Superior University- Gold Campus | 659.1 GUI-A 2015 (Browse shelf(Opens below)) | Available | 19792 |
Browsing Superior Information Resource Center (SIRC) Superior University- Gold Campus shelves Close shelf browser (Hides shelf browser)
659.1 BEL-A 2018 Advertising and promotion : an integrated marketing communications perspective / | 659.1 BEL-A 2018 Advertising and promotion : an integrated marketing communications perspective / | 659.1 CHI-I 2005 Integrated Marketing Communication: | 659.1 GUI-A 2015 Advertising and integrated brand promotion / | 741.602 LAN-B 2013 Build your own brand : strategies, prompts and exercises for marketing yourself / | 770.688 ADL-L 2011 The Linked Photo graphers Guide | 770.688 ADL-L 2011 The linked photographers' guide to online marketing and social media |
Includes bibliographical references and indexes.
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