Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type: TextPublisher: New York, NY : McGraw-Hill Education, [2018]Edition: Eleventh editionDescription: 764Content type:- text
- unmediated
- volume
- 9781259548147 (alk. paper)
- 659.1 23
- HF5823 .B387 2018
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
BOOK | Superior Information Resource Center (SIRC) Superior University- Main Campus | Management | 659.1 BEL-A 2012 (Browse shelf(Opens below)) | Available | 15631 |
Subject Index, Glossary, EndNote are Given.
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