Basic marketing : a managerial approach (Record no. 34885)
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000 -LEADER | |
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fixed length control field | 00469nam a22001937a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20231208153618.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 231208b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 0256025339 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | MCC |
100 ## - MAIN ENTRY--AUTHOR | |
Author Name | Mccarthy,EJerome |
245 ## - TITLE STATEMENT | |
Title | Basic marketing : a managerial approach |
250 ## - EDITION STATEMENT | |
Edition statement | 7th ED. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of Publication | USA |
Date of publication, distribution, etc. | 1981 |
300 ## - PHYSICAL DESCRIPTION | |
Pages | 762 |
500 ## - GENERAL NOTE | |
General note | Include subject index |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject / Department | Markiting |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Brogowicz,Andrew A. |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 0 |
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Lost status | Damaged status | Collection code | Permanent Location | Current Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | item type | Koha item type |
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Management | Superior Information Resource Center (SIRC) Superior University- Main Campus | Superior Information Resource Center (SIRC) Superior University- Main Campus | 12/08/2023 | 658.8 MCC-B 1981 | 29046 | 12/08/2023 | BOOK | BOOK |