Integrated Marketing Communication: (Record no. 33428)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00446nam a22001817a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230905104802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230905b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780170120081 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | CHI-I |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Chitty,William, |
| 245 ## - TITLE STATEMENT | |
| Title | Integrated Marketing Communication: |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | Australia: |
| Name of publisher, distributor, etc. | Thomson, |
| Date of publication, distribution, etc. | 2005 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 468 pages: |
| 500 ## - GENERAL NOTE | |
| General note | Include Index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | Marketing |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 0 |
| -- | 0 |
| Lost status | Damaged status | Permanent Location | Current Location | Shelving Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | item type |
|---|---|---|---|---|---|---|---|---|---|
| Superior Information Resource Center (SIRC) Superior University- Gold Campus | Superior Information Resource Center (SIRC) Superior University- Gold Campus | Marketing | 09/05/2023 | 659.1 CHI-I 2005 | 19796 | 09/05/2023 | BOOK |