CONSUMER BEHAVIOR: building marketing strategy (Record no. 25938)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00486nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230829170835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230712b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789351344797 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | HAW-C |
| 100 ## - MAIN ENTRY--AUTHOR | |
| Author Name | Hawkins, Del I. |
| 245 ## - TITLE STATEMENT | |
| Title | CONSUMER BEHAVIOR: building marketing strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 12th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of Publication | INDIA |
| Name of publisher, distributor, etc. | Mc Graw Hill |
| Date of publication, distribution, etc. | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Pages | 776 |
| 500 ## - GENERAL NOTE | |
| General note | include index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject / Department | management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Del I.Hawkins |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 0 |
| -- | 0 |
| Lost status | Damaged status | Permanent Location | Current Location | Shelving Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | item type |
|---|---|---|---|---|---|---|---|---|---|
| Superior Information Resource Center (SIRC) Superior University- Main Campus | Superior Information Resource Center (SIRC) Superior University- Main Campus | management | 07/12/2023 | 658.834 HAW-C 2014 | 20045 | 07/12/2023 | BOOK |