Advertising and promotion : (Record no. 18408)
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000 -LEADER | |
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fixed length control field | 01180cam a22003498i 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20231205095637.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 170113s2018 nyu 000 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 2016054719 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9781259548147 (alk. paper) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Language of cataloging | eng |
Description conventions | rda |
Transcribing agency | DLC |
042 ## - AUTHENTICATION CODE | |
Authentication code | pcc |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | .B387 2018 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.1 |
Edition number | 23 |
100 1# - MAIN ENTRY--AUTHOR | |
Author Name | Belch, George E. |
Fuller form of name | (George Edward), |
Dates associated with a name | 1951- |
245 10 - TITLE STATEMENT | |
Title | Advertising and promotion : |
Remainder of title | an integrated marketing communications perspective / |
Statement of responsibility, etc. | George E. Belch & Michael A. Belch. |
250 ## - EDITION STATEMENT | |
Edition statement | Eleventh edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of Publication | New York |
Name of publisher, distributor, etc. | McGraw Hill |
Date of publication, distribution, etc. | 2018 |
300 ## - PHYSICAL DESCRIPTION | |
Pages | 764 |
336 ## - CONTENT TYPE | |
Content type term | text |
Content type code | txt |
Source | rdacontent |
337 ## - MEDIA TYPE | |
Media type term | unmediated |
Media type code | n |
Source | rdamedia |
338 ## - CARRIER TYPE | |
Carrier type term | volume |
Carrier type code | nc |
Source | rdacarrier |
500 ## - GENERAL NOTE | |
General note | Subject Index, Glossary, EndNote are Given. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject / Department | Advertising. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject / Department | Sales promotion. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Subject / Department | Communication in marketing. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Belch, Michael A., |
263 ## - PROJECTED PUBLICATION DATE | |
Projected publication date | 1701 |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
Place of production, publication, distribution, manufacture | New York, NY : |
Name of producer, publisher, distributor, manufacturer | McGraw-Hill Education, |
Date of production, publication, distribution, manufacture, or copyright notice | [2018] |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
a | 7 |
b | cbc |
c | orignew |
d | 1 |
e | ecip |
f | 20 |
g | y-gencatlg |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
-- | 0 |
-- | 0 |
Lost status | Damaged status | Collection code | Permanent Location | Current Location | Shelving Location | Date acquired | Full Call Number | Accession No./Barcode | Date last seen | item type | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|
Management | Superior Information Resource Center (SIRC) Superior University- Main Campus | Superior Information Resource Center (SIRC) Superior University- Main Campus | Management | 05/23/2023 | 659.1 BEL-A 2012 | 15631 | 03/11/2024 | BOOK | BOOK |