Advertising and integrated brand promotion /
O'Guinn, Thomas C.
Advertising and integrated brand promotion / Advertising & integrated brand promotion Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations. - Seventh edition. - USA: Cengage, 2015 - xx, 407 pages : color illustrations ; 28 cm
Includes bibliographical references and indexes.
9781285187815 (pbk.) 1285187814 (pbk.)
2013953892
Advertising.
Advertising media planning.
659.1 / GUI-A
Advertising and integrated brand promotion / Advertising & integrated brand promotion Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations. - Seventh edition. - USA: Cengage, 2015 - xx, 407 pages : color illustrations ; 28 cm
Includes bibliographical references and indexes.
9781285187815 (pbk.) 1285187814 (pbk.)
2013953892
Advertising.
Advertising media planning.
659.1 / GUI-A