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Advertising and promotion : an integrated marketing communications perspective /

Belch, George E. 1951-

Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. - Eleventh edition. - New York: McGraw Hill, 2018. - pages cm

Include Index.

ISBN: 9781259548147 (alk. paper)

LCCN: 2016054719

Subjects--Topical Terms:
Advertising.
Sales promotion.
Communication in marketing.

Dewey Class. No.: 659.1 / BEL-A

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Advertising and promotion : an integrated marketing communications perspective /

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