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Manager's guide to online marketing /

Weaver, Jason D.

Manager's guide to online marketing / Online marketing Jason D. Weaver. - New York : McGraw-Hill, 2013. - xiv, 201 pages : illustrations ; 23 cm. - Briefcase books .

Includes index.

ISBN: 9780071801874 (pbk.) 0071801871

LCCN: 2014453186

Subjects--Topical Terms:
Internet marketing.
Internet searching.
Electronic commerce.
Web search engines.
Branding (Marketing)
Marketing.
Branding (Marketing)
Electronic commerce.
Internet marketing.
Internet searching.
Marketing.
Web search engines.

Dewey Class. No.: 658.872 / WEA-M

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