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Advertising and Promotion:An Integrated Maketing Communications Perspective

Belch;George.E

Advertising and Promotion:An Integrated Maketing Communications Perspective - 2007 - 88

ISBN: 007471610-7

Subjects--Topical Terms:
Mass com

Dewey Class. No.: 659.1 / BEL-A

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Advertising and Promotion:An Integrated Maketing Communications Perspective

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