000 00422nam a2200157Ia 4500
008 230312s9999||||xx |||||||||||||| ||und||
020 _a0-324-12568-2
082 _a659.1
_bSEM
100 _aSemenik, Richard J
245 0 _aPromotion and Integrated Marketing Communication
260 _bThomson-South western
_aNew York
_c2001
300 _a582
546 _aEng.
650 _aManagement
_vInternet Advertising
942 _cBK
999 _c88
_d88