000			00421nam a2200157Ia 4500
008			230312s9999||||xx |||||||||||||| ||und||
020			_a0-256-09323-7
082			_a658.8 _bMCC-E
100			_aE.Jerome McCarthy
245		0	_aEssentials of Marketing
260			_bIRWIN _aMassachusats _c1991
300			_a526
546			_aEng.
650			_aManagement _vMarketing role in society, Marketing role within Firm
942			_cBK
999			_c402 _d402