000 00447nam a2200157Ia 4500
008 230312s9999||||xx |||||||||||||| ||und||
020 _a0-471-44845-1
082 _a658.8
_bMCO-M
100 _aCARL MCDANIAL
245 0 _aMARKETING RESEARCH ESSENTIALS
260 _bJohn Wiley & Sons ,INC.
_aNew Jersey
_c2004
300 _a420
546 _aEng.
650 _aManagement
_vNature of Marketing, Marketing Research and Decision Making
942 _cBK
999 _c390
_d390