| 000 | 00527nam a22001937a 4500 | ||
|---|---|---|---|
| 005 | 20230922150655.0 | ||
| 008 | 230919b |||||||| |||| 00| 0 eng d | ||
| 020 | _a9780074713785 | ||
| 082 |
_a343.94082 _bBEL-A |
||
| 100 | _aBelch;George E | ||
| 245 |
_aAdvertising and Promotion: _bAn Integrated Marketing Communications Perspective |
||
| 250 | _a2nd.ed | ||
| 260 |
_aAustralia _bMcGraw-Hill _c2004 |
||
| 300 | _a59 | ||
| 500 | _aInclude Index | ||
| 650 | _aManagement/Marketing | ||
| 700 | _aBelch,Belch | ||
| 999 |
_c33635 _d33635 |
||