000 00518nam a22001937a 4500
005 20230516123414.0
008 230516b |||||||| |||| 00| 0 eng d
020 _a9789332542204
082 _a658.827
_bKEL-S
100 _aKeller Lane Kevin
245 _aStrategic Brand Management
_bBuilding Measuring ,and Managing Brand Equity
250 _aFourth ed.
260 _aIndia
_bPearson
_c2017
300 _a586
500 _aIncludes Index
650 _aManagement
700 _aKevin Lane Keller
999 _c18357
_d18357