000 00374nam a2200145Ia 4500
008 230312s9999||||xx |||||||||||||| ||und||
020 _a0-240-80753-9
082 _a791.4377
_bMCD-B
100 _aMcDowell;Walter
245 0 _aBranding TV Priciples & Practice
260 _bElsevier
_aLondon
_c2005
300 _a158
650 _aMass com
_vMass Communication
942 _cBK
999 _c11516
_d11516