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008			230312s9999||||xx |||||||||||||| ||und||
020			_a0-324-28956-1
082			_a791.4377 _bGUI-A
100			_aGuinn;Thomas.C.
245		0	_aAdvertising & Integrated Brand Promotion
260			_bThomson _aUSA _c2006
300			_a781
650			_aMass com _vMass Communication/Marketing
942			_cBK
999			_c11470 _d11470